It is frequently determined by margins or client popularity.Ĥ. This is frequently done to draw attention to a specific brand or product. Vertical Placement Planograms: These planograms put similar products from various brands at different shelf levels. This, like block placement, allows shoppers to compare products in a single category more simply.ģ. Horizontal Placement Planogram: These planograms necessitate merchants organising merchandise horizontally. Customers can readily compare prices using this form of planogram.Ģ. A retailer, for example, might put all seltzer on one shelf and all fruit juice on another. Block Placement Planogram: Using this strategy, retailers group all products in a single category in the same space. Product placement based on market share.ġ.Product placement based on commercial status.
There are main leading types of planograms: A merchandiser’s primary responsibilities include creating attractive displays and implementing planograms to increase customers’ buying experience. In order to maximize retail shop space and provide eye-catching designs, the planogram merchandiser is essential.
It entails comparing the planogram to the store’s layout, ensuring that the planogram has been effectively applied, and analyzing the implementation’s outcomes.Ī skill used in merchandising and retail space design is planogramming. The process of ensuring that the planogram satisfies the criteria listed in the diagram is known as planogram compliance. A planogrammer can successfully advise on the amount of “facings” a specific product should have on a retail display by examining previous and current sales trends. POGs are often used to refer to planogram specialists. It helps retailers optimize product placement to increase sales and improve the shopping experience for customers.Ī planogram is a graphic that illustrates the placement of particular retail products on shelves or displays to encourage client purchases.Ī planogrammer or planogram expert is a person with this skill. In retail business, a planogram is a critical tool for visual merchandising and store planning. Planograms pay close attention to point-of-sale locations as well as product placement and displays.
Planogram ia a schematic tool for designing a retail store layout. What is a Planogram and Its Importance in Retail Storeĭepartment of Textiles (Fashion Technology)ĭKTE’S Textile & Engineering Institute, Ichalkaranji, India
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